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Taking on new clients — we reply within one working day

About Us

Meet Your Growth Partner

We are a digital marketing agency for brands tired of short-term tricks. We focus on the fundamentals that compound: authority, relevance, and quality traffic.

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  • No outsourced delivery
  • No guaranteed-ranking promises
  • Reporting you can verify
Our Story

How We Started

What started with a passion for search and genuine client relationships has grown into a full-service digital marketing operation helping brands and agencies build authority and grow at scale.

We started because too many campaigns were being sold on promises nobody intended to measure. The fix was not a cleverer tactic. It was doing ordinary work properly, reporting it honestly, and staying in the conversation when results took longer than anyone wanted.

A marketing team collaborating in an office
  1. 01

    Digital Roots

    Built our foundation through hands-on SEO, content and outreach.

  2. 02

    Service Growth

    Grew into paid media, digital PR, content strategy, organic and AI visibility.

  3. 03

    Global Reach

    Expanded our work across international markets and industries.

  4. 04

    Lasting Impact

    Helped agencies and brands strengthen their authority and drive sustainable growth.

The Person Behind LINKS BOOTS

One standard, no shortcuts

Senior people doing the work, rather than supervising someone else doing it.

AS

Muhammad Waqas

Founder & CEO · 5+ Years in Digital Marketing

Waqas has spent more than five years in digital marketing, building experience across everything from ambitious startups to established enterprise brands. Through every shift in search the approach has stayed the same: do the work properly, maintain real standards, and think about the client’s long-term growth rather than the next invoice. That philosophy became Links Boots.

Active in the wider search community and a regular at industry events including BrightonSEO, Waqas stays close to how search keeps changing so client strategies never fall a step behind it.

  • 5+ years in digital marketing
  • UK · USA · Europe
  • Regular at BrightonSEO
Not the biggest. Not the loudest. The best to actually partner with.

The three things we measure

Visibility
How often you show up
Position
Where you land against rivals
Sentiment
How you are talked about
What Drives Us

Results Without the Shortcuts

Our marketers do not believe in shortcuts. We understand each project completely before starting the work, and stay in touch throughout rather than reappearing at reporting time.

When something is not working we say so early. That is uncomfortable in the moment and it is the only thing that makes a long engagement worth having.

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How We Handle Your Data

Your Data Stays Between Us

We do not share data with anyone outside the project. Reports and account access remain between you and us, and our team complies with data protection rules.

  1. 01

    Client Data

    Only used for the work we are doing with you, never repurposed or shared with another client.

  2. 02

    Reporting Access

    You choose who on your team sees what, and access is revoked the day an engagement ends.

  3. 03

    GDPR Compliance

    We handle data in accordance with UK and EU rules, and we can put that in writing.

Let's Figure Out What Growth Actually Looks Like

We look closely at your website, your industry, and where you currently stand. Then we walk you through exactly what we do, and how much it would cost.

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