Visibility Baseline
A fixed prompt set run across assistants, recording where you appear, how you are described, and who is cited instead.
Generative Engine Optimization
Become a Source the Models Trust
Generative Engine Optimisation builds the authority, citation and entity signals that decide whether an assistant names your brand or a competitor when it answers.
- Entity consistency
- Citation source building
- Prompt-set baseline
- Measured monthly
The Mechanism
You Cannot Edit the Answer, Only the Inputs
Assistants assemble answers from sources, structure and entity data. None of those are things you can change directly in the model, and all three are things you can change on the open web.
GEO is the work of improving those inputs deliberately: earning citations on the publications models already lean on, aligning what the web says about your brand, and making your own pages quotable.
- Baseline measured before anything changes
- Entity facts aligned everywhere machines read them
- Citations earned on sources models already use
- Re-measured on a fixed cycle so change is readable
What we work on
- Entity consistency across the web
- Citations on trusted sources
- Original data worth referencing
- Author and expertise signals
- Extractable content structure
- Competitor share of answer
What We Do
The Inputs That Actually Move Citations
Everything here is measurable against a prompt-set baseline, or we do not do it.
Entity Alignment
Name, category, founders, location and description made consistent everywhere a machine can find them.
Citation Source Building
Placements on the publications models already treat as authoritative for your subject.
Expertise Signals
Author identity, credentials and topical track record strengthened across your content.
Original Data Publishing
Research and figures other sites reference, which is one of the strongest paths into an answer.
Competitor Answer Analysis
Who is cited in your category, on which prompts, and what they have that you do not.
How It Runs
From brief to measurable result
Four stages, run in order, each with something you can review before the next one starts.
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01
Baseline
Measure First
- Priority prompts built from buyer questions
- Every assistant queried and logged
- Descriptions and citations recorded
- Competitor share of answer measured
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02
Align
Fix the Entity Layer
- Contradictory facts found across the web
- Profiles and listings corrected
- Schema and knowledge signals added
- Descriptions standardised
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03
Earn
Build Source Authority
- Trusted publications identified
- Citations and placements earned
- Original data published
- Expertise signals strengthened
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04
Remeasure
Prove the Shift
- Prompt set re-run on cycle
- Appearance rate compared
- Description accuracy reviewed
- Next gaps prioritised
Our Position
A Number That Either Moved or Did Not
Most GEO offers are opinions with confident slides attached. Ours starts and ends with a measurement you can check yourself.
- Prompt-set baseline
- Four assistants tracked
- Entity consistency audit
- Citation source building
- Competitor share of answer
- Monthly re-measurement
- Inaccuracy correction
- Expertise signal work
- No unmeasurable claims
Related
Pairs well with
Most clients run these alongside Generative Engine Optimization.
FAQ
Generative Engine Optimization questions
Something not covered here? Ask us directly and a strategist will reply within one working day.
The inputs models draw on: which sources cite you, what the web says about your brand, and how quotable your own pages are. You cannot edit the output, but those three reliably shift it.
It overlaps heavily and shares most of the same work. The emphasis differs: extractability, entity consistency and citation-worthiness matter more than click-through, because there may be no click.
A fixed prompt set run across each assistant on a schedule. We record appearance, position, description accuracy, and who is cited instead. That baseline is what makes any claim about improvement checkable.
Structural and entity work can show inside four to eight weeks. Citation and authority work compounds over three to six months.
That is usually an entity problem. Models repeat what the web says, so the fix is correcting the sources, and it is one of the more satisfying parts of this work.
No. It sits alongside it, and almost everything that helps here also helps conventional rankings.
Let's Figure Out What Growth Actually Looks Like
We look closely at your website, your industry, and where you currently stand. Then we walk you through exactly what we do, and how much it would cost.