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Blog Management

Your Blog, Run Properly, Without You Running It

Planning, briefing, writing, editing, publishing, internal linking and scheduled refreshes, handled as one ongoing operation with a single monthly report.

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  • End-to-end management
  • Published, not just delivered
  • Refresh cycle included
  • One monthly report
Why It Stalls

Most Blogs Die of Coordination, Not Ideas

The writing is rarely the bottleneck. Briefs go unwritten, drafts sit unreviewed, published pieces never get internally linked, and old articles quietly decay while everyone focuses on the next one.

Blog management takes the whole operation, including the boring coordination that determines whether any of it compounds.

  • Planned a quarter ahead against a cluster map
  • Published live, formatted and linked, not just delivered
  • Old pages refreshed on a schedule before they slip
  • One monthly report covering everything
Blog Management at Links Boots

What is included

  • Quarterly planning
  • Brief writing
  • Writing and editing
  • Publishing and formatting
  • Internal linking on publish
  • Scheduled content refreshes
What We Run

The Whole Operation, Start to Finish

You approve the plan. We do everything after that.

  1. 01

    Editorial Planning

    A rolling quarterly calendar built from your cluster map, agreed with you before anything is briefed.

  2. 02

    Briefing

    Every piece briefed properly from search data, so the writer starts with an angle rather than a keyword.

  3. 03

    Writing & Editing

    Native writers matched by subject, with a full editorial pass and AI-output screening before publication.

  4. 04

    Publishing

    Formatted, illustrated, tagged and scheduled in your CMS, with metadata and schema applied.

  5. 05

    Internal Linking

    New pieces linked into their cluster on publication, and older pieces updated to link forward.

  6. 06

    Refresh Cycle

    Priority pages reviewed every ninety days and updated before decay shows in rankings.

How It Runs

From brief to measurable result

Four stages, run in order, each with something you can review before the next one starts.

  1. 01
    Plan

    Agree the Quarter

    • Calendar built from the cluster map
    • Commercial priorities weighted in
    • Volume set to your budget
    • Plan approved before work starts
  2. 02
    Produce

    Brief, Write, Edit

    • Briefs written from search data
    • Writers matched by subject
    • Editorial pass on every piece
    • AI screening before delivery
  3. 03
    Publish

    Get It Live

    • Formatted and scheduled in your CMS
    • Metadata and schema applied
    • Internal links added both ways
    • Published on the agreed date
  4. 04
    Maintain

    Keep It Working

    • Performance tracked per piece
    • Decaying pages flagged early
    • Refreshes run on a 90-day cycle
    • One consolidated monthly report
How It Runs

No Chasing Required

You approve a plan once a quarter and read one report a month. Everything between those two things is ours.

  • Quarterly planning
  • Named editor on your account
  • Published, not just delivered
  • Linking handled both ways
  • 90-day refresh cycle
  • Per-piece performance tracking
  • One monthly report
  • AI-output screening
  • Dates that hold
Related

Pairs well with

Most clients run these alongside Blog Management.

FAQ

Blog Management questions

Something not covered here? Ask us directly and a strategist will reply within one working day.

Yes, on all common platforms. We work in a contributor or editor role, and you keep approval rights over anything that goes live if you want them.
Typically four to twelve depending on plan. We would rather publish four strong pieces into one cluster than twelve scattered ones, and we will say so if the volume you want does not fit the strategy.
We propose a quarterly calendar from your cluster map and you approve or adjust it. Nothing gets written that you have not signed off.
Priority pages get reviewed every ninety days and updated where competitors have moved ahead. Content decays quietly, and refreshing usually returns more than publishing something new.
Yes, and we start with an audit. Merging, refreshing or retiring what is already there is normally the fastest early win on an established blog.
Plans run month to month with thirty days notice. We will not lock you into a twelve-month commitment for content you may not need.

Let's Figure Out What Growth Actually Looks Like

We look closely at your website, your industry, and where you currently stand. Then we walk you through exactly what we do, and how much it would cost.

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