Generative Engine Optimisation
The authority, citation and entity work that makes assistants treat your brand as a source worth naming.
AI Visibility
Be the Answer, Not Just a Search Result
Improve brand visibility across modern search platforms, digital experiences, and emerging discovery channels, so your brand appears in the answer before anyone opens a link.
- ChatGPT & Perplexity
- Google AI Overviews
- Entity consistency
- Tracked prompt sets
What Changed
The First Impression Moved Upstream
A buyer used to search, scan ten links, and click three. Now they ask a model, read a synthesised answer, and arrive at your site already holding an opinion formed somewhere else.
If your brand was not in that answer, you never had a chance to shape it. AI Visibility is the work of becoming one of the sources those answers are assembled from.
- Content structured so it can be quoted cleanly
- Entity information consistent everywhere machines look
- Authority signals the models already trust
- A measured baseline, not a guess about how you appear
Where we make you visible
- ChatGPT and GPT-powered tools
- Google AI Overviews and AI Mode
- Perplexity and answer engines
- Gemini and assistant surfaces
- Knowledge panels and entity cards
- Voice and conversational search
What We Do
Three Layers of AI Visibility
Get found, get structured so you can be quoted, then measure whether any of it worked.
AIO Content Structuring
Pages rebuilt so answers are extractable: direct responses under question headings, self-contained definitions, clean schema.
AI Search Monitoring
A fixed prompt set run across assistants on a schedule, tracking whether you appear, how you are described, and who is cited instead.
Entity Consistency
Your name, category, founders, location and description aligned everywhere a machine can read them.
Source Authority Building
Placements and citations on the publications that models already lean on for your subject.
Competitor Answer Analysis
Who is being cited in your category today, on which prompts, and what they have that you do not.
How It Runs
From brief to measurable result
Four stages, run in order, each with something you can review before the next one starts.
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01
Baseline
Find Out Where You Stand
- Priority prompt set built from real buyer questions
- Every assistant queried and logged
- Current citations and descriptions recorded
- Competitor share of answer measured
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02
Structure
Make Content Quotable
- Answers moved to the top of each section
- Headings rewritten as real questions
- Definitions made self-contained
- Schema added and validated
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03
Authority
Become a Trusted Source
- Entity details aligned across the web
- Citations earned on sources models trust
- Original data published and referenced
- Author and expertise signals strengthened
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04
Measure
Report the Shift
- Prompt set re-run on a fixed cycle
- Appearance rate and position tracked
- Description accuracy reviewed
- Next round of gaps prioritised
Why This Matters
Measured, Not Guessed
Most AI visibility offers are opinions. Ours starts with a baseline you can check and ends with a number that either moved or did not.
- Tracked prompt sets
- Four assistants monitored
- Entity consistency audits
- Citation source building
- Extractable content structure
- Competitor share of answer
- Monthly re-measurement
- Accuracy correction
- Answer-engine strategy
Go Deeper
What sits inside AI Visibility & Optimisation
Three focused services you can run together or on their own.
FAQ
AI Visibility & Optimisation questions
Something not covered here? Ask us directly and a strategist will reply within one working day.
People now use tools like ChatGPT, Gemini and Perplexity to find businesses, services and details. AI Visibility focuses on how your company is portrayed in these tools, so customers find accurate information about your business when they use AI platforms for answers.
You cannot edit the output, but you can change the inputs. Models draw on sources, structure and entity data. Improving all three measurably changes how often and how accurately a brand appears.
It overlaps heavily. The difference is emphasis: extractable structure, entity consistency and citation-worthy sources matter more than click-through optimisation, because there may be no click at all.
A fixed set of priority prompts run across each assistant on a schedule. We record whether you appear, in what position, how you are described, and who gets cited instead. That baseline makes the change readable.
No. Everything that improves AI visibility, clearer structure, stronger authority, consistent entity data, also helps conventional search. Nothing in this workstream trades one for the other.
Structural changes can show inside four to eight weeks. Authority and citation work compounds over three to six months, in line with the rest of search.
Let's Figure Out What Growth Actually Looks Like
We look closely at your website, your industry, and where you currently stand. Then we walk you through exactly what we do, and how much it would cost.