Tracking Verification
Every conversion action tested end to end, with double-counting and broken events identified specifically.
Paid Search Audit
Find Out Exactly Where the Budget Is Leaking
An independent review of your paid accounts that quantifies the wasted spend, names the tracking faults, and hands you a prioritised fix list — whether or not you hire us to implement it.
- Fixed-fee, standalone
- Wasted spend quantified
- Tracking verified
- No obligation to continue
Why It Exists
A Second Opinion With Nothing Attached
Most audits offered for free are sales documents. They find dramatic-sounding problems, quantify none of them, and end with a proposal. That is not a diagnostic, it is a pitch with charts.
Ours is a fixed-fee, standalone deliverable. You get the findings, the numbers and the fix list. If you want us to implement them, good; if you want your existing team or agency to, the document works just as well for that.
- Wasted spend quantified in currency, not described as "significant"
- Tracking faults traced to the specific tag or event
- Every finding paired with a specific fix
- No obligation to buy anything afterwards
What we examine
- Conversion tracking and attribution
- Search terms and match types
- Account and campaign structure
- Bidding strategy and budget split
- Ad copy, assets and extensions
- Landing page and post-click experience
What You Receive
Findings, Numbers and a Fix List
A document your team can act on without needing us to interpret it.
Wasted Spend Analysis
Search terms, placements and audiences that consumed budget without returning, totalled in currency.
Structure Review
Whether the account architecture supports how you actually sell, or just how it was set up years ago.
Performance Benchmarking
Your CPA, ROAS and conversion rates set against realistic benchmarks for your vertical.
Prioritised Fix List
Every finding paired with a specific action, ranked by expected payoff against effort.
Walkthrough Call
A session with your team to go through the findings and answer questions, recorded for anyone who missed it.
How It Runs
From brief to measurable result
Four stages, run in order, each with something you can review before the next one starts.
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01
Access
Read-Only Is Enough
- Read-only account access granted
- Analytics and CRM context gathered
- Business goals and margins understood
- Scope confirmed in writing
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02
Analyse
Test Everything
- Conversion actions tested live
- Search terms reviewed at query level
- Structure and bidding assessed
- Landing pages checked on speed and mobile
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03
Quantify
Put Numbers on It
- Wasted spend totalled by cause
- Tracking faults traced to source
- Opportunity sized per fix
- Benchmarks applied
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04
Deliver
Hand It Over
- Written findings delivered
- Fix list prioritised by payoff
- Walkthrough call recorded
- Document yours to keep
How It Works
A Deliverable, Not a Pitch
The audit is priced as its own piece of work, so it does not need to sell you anything to be worth commissioning.
- Fixed fee, standalone
- Read-only access only
- Waste quantified in currency
- Tracking tested live
- Prioritised fix list
- Recorded walkthrough
- No obligation to continue
- Works for your existing agency
- Two-week turnaround
Related
Pairs well with
Most clients run these alongside Paid Search Audit.
FAQ
Paid Search Audit questions
Something not covered here? Ask us directly and a strategist will reply within one working day.
No. The audit is a standalone deliverable at a fixed fee. Plenty of clients take the fix list to their existing agency or in-house team, which is a perfectly good outcome.
Read-only access to the ad accounts and analytics. We do not need the ability to change anything to audit it.
Around two weeks for most accounts. Very large or multi-market accounts take longer, and we will tell you before starting rather than after.
The median across accounts we audit is roughly a third of spend, though it varies widely. Accounts already managed well have far less, and we say so plainly when that is the case.
We report what the account shows. Sometimes that reflects poorly on previous management and sometimes it reflects constraints they were working under. We are not interested in manufacturing a case against anyone.
Yes, either separately or together. Auditing both is usually more useful because attribution problems tend to show up in the gap between them.
Let's Figure Out What Growth Actually Looks Like
We look closely at your website, your industry, and where you currently stand. Then we walk you through exactly what we do, and how much it would cost.