Google Ads Management
Search, Shopping, Performance Max and YouTube built around commercial intent and managed to a target cost per acquisition.
PPC & Paid Media
Paid Campaigns Judged on Cost Per Customer
Reach high-intent customers through targeted campaigns that generate quality leads and improve marketing returns, with reporting that starts at revenue and works backwards.
- Google & Meta certified
- Full account transparency
- Conversion tracking verified
- No long lock-ins
The Problem
Most Paid Accounts Leak Quietly
Budget drains into broad match terms nobody checks, audiences that stopped converting months ago, and conversion tracking that has been double-counting since the last site migration.
We start every engagement by auditing what is actually being measured. If the tracking is wrong, every optimisation after it is guesswork with a confident dashboard attached.
- Conversion tracking verified before anything is changed
- Wasted spend identified and cut in week one
- Landing pages tested, not just ad copy
- You keep ownership of every account and asset
Channels we manage
- Google Search and Shopping
- YouTube and Demand Gen
- Meta: Facebook and Instagram
- LinkedIn for B2B pipelines
- Remarketing and retention
- Paid search audits
What We Manage
Paid Media That Pays Back
Search for intent, social for reach, audits for the accounts that need fixing before they need scaling.
Meta & Social Ads
Facebook and Instagram campaigns with creative testing, audience structure, and reporting that survives contact with your CRM.
Paid Search Audits
A full account review that names the wasted spend, the tracking faults, and the structural fixes, whether or not you hire us afterwards.
Conversion Tracking
GA4, server-side events and CRM alignment so the numbers in the platform match the numbers in your business.
Landing Page Testing
The page after the click tested as seriously as the ad, because that is usually where the money is lost.
Budget Strategy
Spend allocated across channels by measured return, and reallocated as soon as the data says to.
How It Runs
From brief to measurable result
Four stages, run in order, each with something you can review before the next one starts.
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01
Audit
Verify the Numbers
- Conversion tracking checked end to end
- Wasted spend and duplicate targeting flagged
- Account structure and bidding reviewed
- Baseline CPA and ROAS established
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02
Rebuild
Fix the Foundations
- Campaigns restructured around intent
- Negative keyword lists rebuilt
- Audiences and exclusions tightened
- Creative and copy refreshed
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03
Launch
Test Before Scaling
- Controlled budgets on new structures
- Landing pages checked on mobile and speed
- Tracking verified on live traffic
- Early results reviewed before scale-up
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04
Scale
Put Budget Where It Returns
- Winning campaigns scaled deliberately
- Underperformers cut or rebuilt
- Incremental tests kept running
- Weekly performance reporting
How We Operate
Your Accounts, Your Data
We manage inside accounts you own. If you leave, everything stays with you, including the history and the learnings.
- You own every account
- Full spend transparency
- CPA-led decisions
- Verified conversion tracking
- Weekly optimisation
- Named account manager
- No long lock-in contracts
- Flat fee, not spend percentage
- Live dashboard access
Go Deeper
What sits inside PPC & Paid Media
Three focused services you can run together or on their own.
FAQ
PPC & Paid Media questions
Something not covered here? Ask us directly and a strategist will reply within one working day.
A flat monthly management fee based on scope and complexity, not a percentage of spend. A percentage model rewards an agency for spending more of your money, which is the wrong incentive.
Always. We work inside accounts you own and control. If the relationship ends, the accounts, history and learnings stay with you.
Below roughly $1,500 a month in media spend, management fees eat too much of the budget to be worth it. At that level we would usually recommend organic work first and say so.
Wasted spend usually gets cut in the first two weeks. Structural improvements show over four to eight weeks. Anything faster than that is normally a tracking artefact rather than a real gain.
Yes. The page after the click is often where campaigns actually fail, so we test it as seriously as the ad. We can build new pages or work with your existing site.
Yes. A paid search audit is a standalone deliverable. You get the findings and the fixes whether or not you hire us to implement them.
Let's Figure Out What Growth Actually Looks Like
We look closely at your website, your industry, and where you currently stand. Then we walk you through exactly what we do, and how much it would cost.