Historic Mention Sweep
A full scan for every unlinked reference to your brand, products, founders and campaigns.
Brand & Unlinked Mentions
You Have Already Earned These Links
Every place your brand is named without a link is authority sitting unclaimed. We find them, prioritise the ones worth chasing, and convert them.
- Full historic mention sweep
- Prioritised by value
- Polite editor outreach
- Ongoing monitoring
Why It Works
The Cheapest Links You Will Ever Earn
A journalist has already decided your brand was worth naming. The editorial judgement, the hardest part, is done. All that is missing is a hyperlink, and a polite request to the right person succeeds far more often than people expect.
Mentions also carry weight without the link. Search engines and AI models use brand mentions as entity signals, so even the ones that never convert are worth knowing about.
- Full historic sweep across web, news and forums
- Mentions prioritised by page authority and traffic
- Requests sent to the person who can actually edit the page
- New mentions monitored so they are caught while fresh
Where we look
- News and trade publications
- Blogs and industry sites
- Forums and communities
- Research, reports and roundups
- Review and comparison sites
- Directories and association pages
What We Do
Find, Prioritise, Convert
A one-off sweep to clear the backlog, then monitoring so it never builds up again.
Value Prioritisation
Mentions ranked by page authority, traffic and relevance so effort goes where it pays.
Conversion Outreach
Polite, specific requests to the person who can actually edit the page, not a generic contact form.
Correction Requests
Where a mention is inaccurate or out of date, we ask for the fix as well as the link.
Ongoing Monitoring
New mentions flagged as they appear, when conversion rates are at their highest.
Entity Reporting
What is said about your brand across the web, useful for AI visibility as much as for links.
How It Runs
From brief to measurable result
Four stages, run in order, each with something you can review before the next one starts.
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01
Sweep
Find Every Mention
- Brand, product and founder terms scanned
- News, web, forums and reports covered
- Existing links filtered out
- Full mention list compiled
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02
Rank
Decide What Is Worth Chasing
- Page authority and traffic assessed
- Relevance to your topic weighted
- Low-value mentions set aside
- Target list agreed
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03
Outreach
Ask Properly
- Correct contact identified
- Request written specifically per page
- Value to their reader explained
- Followed up once, politely
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04
Monitor
Catch the Next Ones
- Alerts set on brand terms
- New mentions reviewed weekly
- Fresh mentions converted quickly
- Monthly reporting on both
How We Ask
Polite, Specific, Once
Editors remember agencies that pester them. One good request beats five follow-ups, and it keeps the relationship usable next time.
- Full historic sweep
- Value-ranked targets
- Correct contact per page
- Specific, non-templated asks
- No pressure tactics
- Ongoing monitoring
- Entity signal reporting
- Weekly new-mention review
- One polite follow-up
Related
Pairs well with
Most clients run these alongside Brand & Unlinked Mentions.
FAQ
Brand & Unlinked Mentions questions
Something not covered here? Ask us directly and a strategist will reply within one working day.
On an established brand with any press history, usually between forty and two hundred. Newer brands find fewer, but the conversion rate is often higher because the coverage is recent.
Twenty-five to forty per cent on well-prioritised targets. Recent mentions convert best, which is why ongoing monitoring is worth more than repeated sweeps.
Yes. They function as entity signals for both search engines and AI models. Converting them adds link value on top of a signal you already have.
No. One specific, polite request and at most one follow-up. Editors remember agencies that pester them, and that reputation attaches to your brand.
Yes, and it is the higher-value half of this service. A mention caught in its first week converts far more often than one chased eighteen months later.
We flag those and request a correction alongside the link. Inaccurate descriptions are also an AI visibility problem, since models pick them up as fact.
Let's Figure Out What Growth Actually Looks Like
We look closely at your website, your industry, and where you currently stand. Then we walk you through exactly what we do, and how much it would cost.