Press Materials
Announcements written to be usable by a journalist, not to satisfy an internal approval chain.
Press & Media Outreach
Get Covered by People Who Actually Cover You
Launches, funding rounds, research and expert commentary placed with the journalists who write about your sector, through relationships rather than media databases.
- Named reporter targeting
- Sector-specific desks
- Reactive commentary
- Spokesperson support
The Reality
Media Databases Do Not Get You Covered
A press release blasted to a purchased list is deleted unread. Journalists get hundreds of those a week and almost none of them are relevant to what that particular reporter writes about.
What works is knowing who covers your sector, what they have written recently, and why your story matters to their readers specifically. That is slower, and it is the only thing that produces coverage.
- Reporters identified by what they have actually written
- Pitches written for one publication at a time
- Timing matched to the news cycle
- Spokesperson prepared before the pitch goes out
Where we place
- National business press
- Trade and industry publications
- Regional and local media
- Technology and startup outlets
- Podcasts and broadcast
- Newsletters and expert roundups
What We Handle
The Full Press Operation
From the announcement itself to the follow-up interview.
Reporter Targeting
Journalists identified by recent coverage, then pitched individually with a reason it matters to them.
Reactive Commentary
Fast expert reaction placed when a story breaks in your sector and reporters need a source.
Launch Support
Coordinated outreach around product launches, funding rounds and company milestones.
Spokesperson Prep
Lines, likely questions and background prepared so your spokesperson is ready before the call.
Coverage Tracking
Every placement, mention and syndication logged and reported with its metrics.
How It Runs
From brief to measurable result
Four stages, run in order, each with something you can review before the next one starts.
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01
Prepare
Make It Worth Covering
- Announcement written for journalists
- Supporting data and quotes gathered
- Assets and images prepared
- Timing agreed against the news cycle
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02
Target
Identify Real Contacts
- Reporters found by recent coverage
- Publication priorities ranked
- Exclusive strategy decided
- Contact details verified
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03
Pitch
One Publication at a Time
- Pitch tailored per reporter
- Relevance to their beat explained
- Embargoes handled properly
- Personal follow-up on each send
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04
Support
Handle What Comes Back
- Interview requests coordinated
- Spokesperson briefed
- Follow-up questions answered fast
- Coverage logged and reported
Our Approach
Relationships, Not Databases
A journalist who has had a useful story from us before opens the next email. That is the whole asset.
- Named reporter targeting
- Beat-matched pitching
- Reactive speed
- Journalist-ready materials
- Embargoes respected
- International desks
- Spokesperson preparation
- Full coverage tracking
- News-cycle timing
Related
Pairs well with
Most clients run these alongside Press & Media Outreach.
FAQ
Press & Media Outreach questions
Something not covered here? Ask us directly and a strategist will reply within one working day.
Yes, and we write it for journalists rather than for internal sign-off. Releases written to satisfy a committee are the ones that get deleted.
Something new, something with data behind it, or something that connects to a story already running. A product update with no wider angle usually is not, and we will say so before spending your budget.
Within 48 hours when the news cycle is live, faster if your spokesperson is available and pre-briefed. Speed is most of the value in reactive work.
No. Anyone guaranteeing editorial coverage is either buying it or misleading you. We commit to the targeting, the materials and honest reporting on what landed.
Yes. We coordinate scheduling, brief your spokesperson on likely questions, and handle follow-ups from the reporter.
Often. We usually take the outreach and targeting while your team keeps ownership of messaging and approvals.
Let's Figure Out What Growth Actually Looks Like
We look closely at your website, your industry, and where you currently stand. Then we walk you through exactly what we do, and how much it would cost.