Angle Development
Multiple angles researched and tested against what target publications are already running.
Digital PR Campaigns
Stories Journalists Actually Want to Cover
Data-led campaigns built from an angle up: original research, a page worth linking to, and pitches sent to reporters who have covered the subject before.
- Original data and research
- Named journalist targeting
- Tier-one publications
- Full coverage reporting
What Makes It Work
The Angle Does Most of the Work
A campaign succeeds or fails at the idea stage. If the story is not genuinely interesting to a publication's readers, no amount of outreach volume rescues it, and the sends get reported as activity instead of results.
We test angles against what is already running in the target publications before committing budget to research. The ones that survive that test are the ones we build.
- Angles tested against live coverage before we build
- Data commissioned or sourced to support the claim
- A landing page worth linking to, published first
- Pitches written per publication, never mass-sent
What a campaign includes
- Angle research and testing
- Original data or survey
- Written findings and assets
- Campaign landing page
- Named journalist outreach
- Coverage tracking and reporting
What We Build
A Campaign, Not a Press Release
Everything from the idea to the coverage report, run as one piece of work.
Data & Research
Surveys, data studies and analysis designed to produce a headline finding worth quoting.
Campaign Assets
A landing page, charts, quotes and spokesperson lines, ready before the first pitch goes out.
Journalist Outreach
Pitches written for named reporters at named publications, followed up personally.
Reactive Opportunities
Fast commentary placed when a news cycle creates an opening in your sector.
Coverage Reporting
Every placement, mention and metric logged, with branded search and referral lift tracked.
How It Runs
From brief to measurable result
Four stages, run in order, each with something you can review before the next one starts.
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01
Angle
Test the Idea First
- Target publications reviewed
- Multiple angles drafted
- Angles tested against live coverage
- Shortlist agreed with you
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02
Research
Build the Story
- Survey or data study run
- Findings analysed and written up
- Charts and assets produced
- Landing page built and published
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03
Pitch
Reach the Right Desks
- Named journalists identified
- Pitches tailored per publication
- Exclusives offered where useful
- Personal follow-up on every send
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04
Report
Show What Landed
- Placements logged with metrics
- Unlinked mentions chased
- Branded search lift measured
- Learnings fed into the next angle
How We Run It
Honest About What Did Not Land
Some campaigns underperform. We tell you which ones and why, rather than reporting sends as if they were coverage.
- Angles tested first
- Original data
- Named journalist targeting
- Earned, never paid
- Full coverage reporting
- Unlinked mentions chased
- Reactive commentary
- International press desks
- Ongoing story pipeline
Related
Pairs well with
Most clients run these alongside Digital PR Campaigns.
FAQ
Digital PR Campaigns questions
Something not covered here? Ask us directly and a strategist will reply within one working day.
A strong story typically earns eight to twenty placements. We give a realistic range per angle rather than a guarantee, because coverage depends partly on the news cycle.
Not always, but it dramatically improves pickup. Commentary and expert angles work too, particularly when they are reactive to something already running.
We reangle and re-pitch. Every campaign includes a review of what did and did not land, and that review is honest rather than reframed.
Four to six weeks from angle to first coverage, longer if we are commissioning original research. Reactive commentary can land within days.
Yes, with native-language writers and local press contacts across European, Gulf and Asian markets.
No. These are earned placements on publications that do not sell coverage. That is what makes them valuable and also what makes them less predictable.
Let's Figure Out What Growth Actually Looks Like
We look closely at your website, your industry, and where you currently stand. Then we walk you through exactly what we do, and how much it would cost.