Conversion Tracking
GA4, server-side events and CRM alignment so platform numbers match business numbers.
Google Ads Management
Google Ads Judged on Cost Per Customer
Search, Shopping, Performance Max and YouTube campaigns structured around commercial intent, managed to a target CPA, and reported against what your business actually earns.
- Flat management fee
- You own the account
- Verified conversion tracking
- Weekly optimisation
The Common Fault
Most Accounts Are Optimised Against Bad Data
We audit tracking before touching a bid. On a large share of the accounts we inherit, conversions are double-counted, form views are recorded as submissions, or a migration broke the tag months ago and nobody checked.
Every optimisation made on top of that is guesswork with a confident dashboard attached. Fix the measurement first and the rest of the work starts producing real answers.
- Conversion tracking verified against your CRM
- Broad match and search terms audited for waste
- Campaigns restructured around intent, not product lists
- Landing pages tested as seriously as ad copy
Campaign types we run
- Search and Dynamic Search
- Shopping and Merchant Center
- Performance Max
- YouTube and Demand Gen
- Remarketing and RLSA
- International and multi-locale
What We Manage
The Whole Account, Not Just the Bids
Structure, tracking, creative and the page after the click, because any one of them can sink the others.
Account Restructure
Campaigns rebuilt around commercial intent, with negative lists and exclusions that stop budget leaking.
Search & Shopping
Query-level management, feed optimisation and bidding tuned to margin rather than volume.
Performance Max Control
Asset groups, audience signals and exclusions configured so PMax does not quietly cannibalise brand traffic.
Ad Creative & Testing
Copy and creative tested continuously, with results reported rather than assumed.
Weekly Optimisation
Bids, budgets, queries and audiences reviewed every week, with a written note on what changed.
How It Runs
From brief to measurable result
Four stages, run in order, each with something you can review before the next one starts.
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01
Audit
Verify Before Changing
- Tracking checked end to end
- Search terms reviewed for waste
- Structure and bidding assessed
- Baseline CPA and ROAS set
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02
Rebuild
Fix the Foundations
- Campaigns restructured around intent
- Negative keyword lists rebuilt
- Audience exclusions applied
- Feeds and assets refreshed
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03
Test
Prove It Before Scaling
- Controlled budgets on new structures
- Landing pages checked for speed and mobile
- Tracking verified on live traffic
- Early results reviewed together
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04
Scale
Fund What Returns
- Winning campaigns scaled deliberately
- Underperformers cut or rebuilt
- Incremental tests kept running
- Weekly reporting with reasoning
How We Charge
A Flat Fee, Not a Cut of Your Spend
A percentage-of-spend model rewards an agency for spending more of your money. That is the wrong incentive on the wrong side of the table.
- Flat monthly fee
- You own the account
- CPA-led decisions
- Verified tracking
- Full spend transparency
- Weekly optimisation
- Named account manager
- No long lock-ins
- Live dashboard access
Related
Pairs well with
Most clients run these alongside Google Ads Management.
FAQ
Google Ads Management questions
Something not covered here? Ask us directly and a strategist will reply within one working day.
A flat monthly management fee based on scope and complexity. We do not take a percentage of ad spend, because that pays us more for spending more of your budget.
Always. We work inside accounts you own. If we part ways, the account, history and learnings all stay with you.
Around $1,500 a month in media. Below that, management fees take too large a share and we would usually recommend organic work first.
Wasted spend gets cut in the first two weeks. Structural gains show over four to eight weeks. Anything faster is normally a tracking artefact rather than a real improvement.
Yes, and carefully. PMax needs deliberate exclusions and audience signals or it quietly absorbs brand traffic you were already winning for free.
Yes, and we will test them. If the page is where conversions are being lost, we will say so and either build a new one or hand your team the specifics.
Let's Figure Out What Growth Actually Looks Like
We look closely at your website, your industry, and where you currently stand. Then we walk you through exactly what we do, and how much it would cost.