Crawl & Index Audit
Can Googlebot reach everything that matters, and is anything indexed that never should have been.
Technical SEO
The Technical Floor That Caps Everything Else
Crawlability, indexation, speed and structured data resolved at template level, delivered as prioritised tickets your developers can actually ship.
- Template-level fixes
- Developer-ready tickets
- Core Web Vitals
- Validated schema
Why It Matters
One Template Problem Can Cap Ten Thousand URLs
Technical SEO rarely wins a ranking on its own. What it does is remove the ceilings. A blocked crawl path, a duplicated canonical, or a template that renders after JavaScript will quietly cap everything content and links are trying to achieve.
On most sites the fix is at template level, which means one ticket instead of a project. Finding which template is the job.
- Crawl paths verified end to end
- Index coverage reconciled against what should be there
- Core Web Vitals judged on field data, not lab scores
- Structured data validated rather than assumed
What we audit
- Crawlability and robots directives
- Index coverage and canonicals
- Core Web Vitals and rendering
- Site architecture and link depth
- Hreflang and international setup
- Structured data and validation
What We Fix
The Twenty Checks That Find Most Real Problems
Not a 200-point list nobody finishes. The checks that account for the majority of what we find on real sites.
Canonical & Duplication
Canonicals verified to point where you think they point, and competing pages consolidated.
Core Web Vitals
Field data on the templates carrying commercial traffic, not perfect scores on pages nobody visits.
Architecture & Internal Links
Link depth mapped across the site, with orphan pages treated as bugs rather than curiosities.
Structured Data
Schema implemented only where it reflects real page content, then validated so it does not suppress rich results.
International Setup
Hreflang, locale targeting and duplicate-market handling for sites selling in more than one language.
How It Runs
From brief to measurable result
Four stages, run in order, each with something you can review before the next one starts.
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01
Crawl
See What Google Sees
- Full crawl with rendering enabled
- Log file review where available
- Search Console coverage reconciled
- Rendering differences flagged
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02
Diagnose
Find the Template
- Issues grouped by template, not URL
- Root causes separated from symptoms
- Impact estimated per fix
- Findings ranked by payoff
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03
Ticket
Write It for Developers
- Each fix written as a clear ticket
- Reasoning attached so nothing gets dropped
- Acceptance criteria defined
- Sequenced around your release cycle
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04
Verify
Confirm It Shipped
- Re-crawl after each release
- Coverage change measured
- Regressions caught early
- Monitoring set for recurrence
How We Deliver
An Audit You Can Actually Ship
A PDF nobody opens twice is not a deliverable. Everything comes out as prioritised, developer-ready work.
- Developer-ready tickets
- Impact-ranked priorities
- Template-level fixes
- Field-data performance
- Validated schema only
- Post-release verification
- Works with your dev team
- Regression monitoring
- Sequenced to your releases
Related
Pairs well with
Most clients run these alongside Technical SEO.
FAQ
Technical SEO questions
Something not covered here? Ask us directly and a strategist will reply within one working day.
Both are available. Most clients take the tickets and ship them in-house because it is faster; where you need implementation, we can do it directly or work alongside your developers.
Nothing ships without acceptance criteria and a re-crawl afterwards. Technical SEO changes can have side effects, which is exactly why verification is part of the process rather than an optional extra.
Two to three weeks for most sites, longer for large e-commerce or multi-locale platforms. You get findings as they are confirmed rather than everything at the end.
On the templates that carry commercial traffic, yes. Chasing a perfect score sitewide is usually a poor use of developer time.
Yes. Platform constraints change what is possible, and we will tell you upfront when a fix is genuinely blocked by the platform rather than quietly leaving it on the list.
Annually for stable sites, and after any migration, replatform or major template change. Those three events cause most of the technical damage we find.
Let's Figure Out What Growth Actually Looks Like
We look closely at your website, your industry, and where you currently stand. Then we walk you through exactly what we do, and how much it would cost.