Google Business Profile
Categories, services, attributes, hours, photos and posts, set up correctly and kept current.
Local SEO
Show Up When Someone Searches Near You
Google Business Profile, citations, reviews and location pages handled properly, so you appear in the map pack for the searches that end in a phone call.
- Map pack visibility
- Citation consistency
- Review strategy
- Multi-location support
Why Local Is Different
The Map Pack Is a Separate Competition
Local results run on a different set of signals from organic ones. Proximity, profile completeness, category accuracy, citation consistency and review activity decide the map pack, and a strong organic site can still lose it.
For businesses that sell in a place, those three map results are usually worth more than anything below them.
- Google Business Profile fully built and categorised
- Name, address and phone identical across every citation
- Reviews earned steadily and responded to
- Location pages with genuine local content, not templates
What we manage
- Google Business Profile
- Citation building and cleanup
- Review generation and response
- Location landing pages
- Local keyword targeting
- Map pack rank tracking
What We Do
Everything the Map Pack Actually Rewards
Single location or fifty, the mechanics are the same and the consistency requirement gets harder.
Citation Management
Directory listings built and cleaned so your details are identical everywhere, including the ones you have forgotten about.
Review Strategy
A process for earning reviews steadily and responding to all of them, including the difficult ones.
Location Pages
Pages with genuinely local content that rank, rather than one template with the city name swapped out.
Local Keyword Targeting
The service-plus-place queries that convert, mapped to the right page for each location.
Map Pack Tracking
Grid-based rank tracking that shows how visibility changes with distance from your location.
How It Runs
From brief to measurable result
Four stages, run in order, each with something you can review before the next one starts.
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01
Audit
Find the Inconsistencies
- Profile completeness reviewed
- Every citation found and checked
- Duplicate listings identified
- Review profile assessed
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02
Clean
Make Everything Match
- NAP standardised across all sources
- Duplicates merged or removed
- Profile fully completed
- Categories corrected
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03
Build
Add What Is Missing
- New citations on relevant directories
- Location pages written
- Review request process set up
- Posts and photos scheduled
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04
Sustain
Keep It Current
- Grid rank tracking per location
- Reviews monitored and answered
- Profile updated as things change
- Monthly reporting per location
How We Work
Consistency Is The Whole Game
Local SEO fails on small contradictions: an old suite number, a legacy phone line, a duplicate listing nobody claimed.
- Full citation cleanup
- Profile optimisation
- Review generation process
- Real location pages
- Grid rank tracking
- Multi-location support
- Duplicate listing removal
- Ongoing profile updates
- Per-location reporting
Related
Pairs well with
Most clients run these alongside Local SEO.
FAQ
Local SEO questions
Something not covered here? Ask us directly and a strategist will reply within one working day.
Profile and citation fixes often show within four to eight weeks. Competitive urban categories take longer, and proximity will always cap how far your reach extends.
Yes. Multi-location work is mostly a consistency problem at scale, plus location pages that are genuinely different rather than templated.
Only ones that breach Google policy, and we will flag those. Otherwise the strategy is earning enough genuine recent reviews that individual bad ones stop mattering, and responding to them well.
Consistency matters more than volume now. Cleaning up contradictory listings usually produces more movement than adding new ones.
For most businesses, yes. The profile wins the map pack; the location page wins the organic result underneath it, and they support each other.
Service-area businesses are handled differently, with the profile configured accordingly. The rest of the work is broadly the same.
Let's Figure Out What Growth Actually Looks Like
We look closely at your website, your industry, and where you currently stand. Then we walk you through exactly what we do, and how much it would cost.