Digital PR Campaigns
Data-led story angles built, pitched and placed across national, trade and niche publications.
Digital PR
Coverage That Makes Your Brand Impossible to Ignore
Create compelling stories that increase brand awareness, build trust, and attract valuable media coverage on the publications your buyers already read.
- Earned editorial coverage
- Data-led story angles
- Journalist relationships
- Mention recovery
Why It Works
Authority You Cannot Buy Link by Link
Digital PR earns coverage on publications that do not sell placements. That coverage moves brand authority, produces unlinked mentions that still register as entity signals, and creates trust that outlives any single campaign.
A single strong story can outperform an entire quarter of steady outreach. It is less predictable than link building, which is exactly why we run the two together rather than choosing between them.
- Angles built from data journalists actually want
- Pitches sent to named reporters, never lists
- Unlinked brand mentions found and converted
- Coverage tracked to branded search lift
What coverage moves
- Domain and brand authority
- Visibility in AI answers
- Branded search volume
- Trust ahead of sales cycles
- Reach into new markets
- Journalist relationships that last
What We Run
Three Routes to Earned Coverage
Campaigns for reach, mention recovery for the coverage you already have, and press outreach for the moments that matter.
Brand & Unlinked Mentions
We find every place your brand is named without a link and turn those mentions into working citations.
Press & Media Outreach
Launches, funding, research and expert commentary placed with the reporters who cover your sector.
Original Research & Data
Surveys and data studies designed to be quotable, so the story earns coverage on its own merit.
Expert Commentary
Your team positioned as the quotable source journalists come back to, not just a one-off mention.
Coverage Monitoring
Every mention tracked, reported and measured against branded search and referral traffic.
How It Runs
From brief to measurable result
Four stages, run in order, each with something you can review before the next one starts.
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01
Angle
Find the Story
- Newsroom and trade coverage reviewed
- Angles tested against what is already running
- Data sources identified or commissioned
- Story shortlist agreed with you
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02
Build
Make It Coverable
- Research run and findings written up
- Assets, charts and quotes prepared
- Landing page built for the campaign
- Spokesperson lines agreed
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03
Pitch
Reach the Right Desks
- Named journalists, not media databases
- Pitches tailored per publication
- Embargo and exclusive strategy where useful
- Personal follow-up on every send
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04
Report
Prove the Impact
- Every placement logged with metrics
- Unlinked mentions chased and converted
- Branded search and referral lift tracked
- Learnings fed into the next campaign
How We Work
No Spray, No Pray
Mass-blasted press releases do not get covered. Every pitch we send is aimed at a person who has covered this subject before.
- Named journalist targeting
- Data-led angles
- Earned, never paid
- International press desks
- Full coverage reporting
- Unlinked mention recovery
- Reactive newsjacking
- Tier-one relationships
- Ongoing story pipeline
Go Deeper
What sits inside Digital PR
Three focused services you can run together or on their own.
FAQ
Digital PR questions
Something not covered here? Ask us directly and a strategist will reply within one working day.
Digital PR gets your company covered on news platforms and industry publications through press releases, editorial references, and articles on authoritative sites. Those mentions increase brand recognition and make your website more credible to both people and search engines.
Link building earns placements you can plan and price. Digital PR earns coverage on publications that do not sell placements at all. One is predictable, the other has a much higher ceiling. Most brands need both.
Yes. Search engines and AI models use brand mentions as entity signals even without a link. We also chase the ones worth converting, and a polite request to an editor succeeds more often than people expect.
Four to six weeks from starting an angle to first placements, longer if original research needs to be commissioned. Reactive commentary can land in days when the news cycle cooperates.
It happens, and we tell you when it does. We reangle and re-pitch rather than quietly reporting the sends as if they were results. Every campaign includes a review of what did and did not land.
Yes. We run press outreach with native-language writers and local press contacts across European, Gulf and Asian markets.
Let's Figure Out What Growth Actually Looks Like
We look closely at your website, your industry, and where you currently stand. Then we walk you through exactly what we do, and how much it would cost.