SEO · Marketing Strategy
How to Rank Higher on Google: 12 Tested Strategies
Most websites never show up in Google search results in any meaningful way. Zero clicks. Zero visits. Here is what actually moves a page up.
The discovery path moved upstream
A buyer used to search, scan ten links, and click three. Now they ask a model, read a synthesised answer, and arrive at your site already holding an opinion formed somewhere else. If your brand was not in that answer, you never had a chance to shape it.
What answer engines actually pull from
- Pages with clear, extractable structure and direct answers
- Sources the model already treats as authoritative in your topic
- Consistent entity information across the web
- Recent, dated content over stale evergreen pages
Structure content so it can be quoted
Put the answer in the first two sentences under the heading. Use headings that mirror real questions. Keep definitions self-contained so a paragraph makes sense when it is lifted out of the page. This is the single highest-leverage change most sites can make.
Entity consistency is the quiet ranking factor
Your company name, description, founders, location, and category should read the same everywhere a machine can find them. Contradictions make a model less confident about citing you, and less confidence means fewer citations.
Measure it or you are guessing
Track a fixed set of prompts across the major assistants on a schedule. Record whether you appear, in what position, how you are described, and who is cited instead. That baseline is what turns AI visibility from a talking point into a workstream.
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We will look at where you stand and tell you what we would prioritise first, whether or not you work with us.
