SEO · Marketing Strategy
How to Rank Higher on Google: 12 Tested Strategies
Most websites never show up in Google search results in any meaningful way. Zero clicks. Zero visits. Here is what actually moves a page up.
Ask what they would not do
An agency that says yes to everything has no method. The useful answer sounds like: given your budget and market, here is what we would deliberately skip, and why.
Ask who does the work
Find out whether the people in the pitch are the people on the account, and what is done in-house versus subcontracted. Neither answer is disqualifying, but you should know before you sign.
Ask how they report on a bad month
Every account has one. The answer tells you whether reporting is a communication tool or a sales tool.
Ask for the metric behind the metric
- Traffic is not the goal — enquiries and revenue are
- Rankings without commercial intent are decoration
- Link counts mean nothing without relevance and traffic
- Impressions are the easiest number to make look good
Watch for the three warning signs
Guaranteed rankings, unwillingness to name the sites they will place on, and contracts with long lock-ins and short notice periods. Any one of them is worth a hard conversation before you commit.
What a good first ninety days looks like
A real audit, a prioritised plan you understand, visible work shipping inside the first month, and honest reporting on what has and has not moved. If that is not happening by day ninety, it will not start on day ninety-one.
Want This Done on Your Site?
We will look at where you stand and tell you what we would prioritise first, whether or not you work with us.
