SEO · Marketing Strategy
How to Rank Higher on Google: 12 Tested Strategies
Most websites never show up in Google search results in any meaningful way. Zero clicks. Zero visits. Here is what actually moves a page up.
Crawl and index first
- Can Googlebot reach every page that matters, in three clicks or fewer
- Are there pages indexed that should never have been
- Do canonicals point where you think they point
- Is the XML sitemap current and free of redirects and 404s
Then templates, not pages
On most sites a single template problem affects thousands of URLs. Fixing the template is one ticket; fixing the pages is a project. Always look for the template.
Core Web Vitals where they matter
Chase field data, not lab scores, and start with the templates that carry your commercial traffic. A perfect score on a page nobody visits is a vanity metric.
Internal linking as a structural check
Pages with no internal links are invisible regardless of how good they are. Map link depth across the site and treat orphan pages as bugs.
Structured data that is actually valid
Half-implemented schema is worse than none — it creates errors that suppress rich results. Validate everything, and only mark up what is genuinely on the page.
Ship in priority order
- Anything blocking indexation
- Anything breaking a commercial template
- Anything degrading crawl efficiency at scale
- Everything else, in impact order
Want This Done on Your Site?
We will look at where you stand and tell you what we would prioritise first, whether or not you work with us.
